Invent and Wander: The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson (Tvrdi povez)

Despite his fame and influence, he has remained, behind his boisterous laugh, somewhat of an enigma. But through his life tale and writings, it is possible to get a sense of what drives him. Through this book you can learn many of the lessons and secrets that are revealed in Bezos's interviews, writings, and the annual shareholder letters he has personally composed since 1997. "We like to invent and do new things," he says, "and I know for sure that long-term orientation is essential for invention because you're going to have a lot of failures along the way." Bezos's interest in space travel, he says, helps remind him to keep his focus on the distant horizon. Among his many strengths is his ability to keep his eye on that distant horizon, as he has done at Amazon. In the mission statement for his space company, he wrote, "Blue Origin will pursue this long-term objective patiently, step by step." Blue Origin's company shield has a Latin motto, Gradatim Ferociter: "Step by Step, Ferociously." Book jacket.