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The Copywriter's Toolkit
M Berman, Margo Berman
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Sustainable Advertising
Matt Bourn, Sebastian Munden
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Paid Attention
Faris Yakob
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Advertising Creative
Tom Altstiel, Tom Jenkins, Jean Grow, Dan Augustine, Joanna L. Jenkins
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Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach
Georgia-Zozeta Miliopoulou
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Persuasive Copywriting
Andy Maslen, Maslen Andy
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How Cool Brands Stay Hot
Joeri van den Bergh, Mattias Behrer
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The Luxury Strategy
Jean-Noël Kapferer, Vincent Bastien
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Badvertising
Andrew Simms, Leo Murray
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Badvertising
Andrew Simms, Leo Murray
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The Advertising Concept Book
Pete Barry
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Hegarty on Creativity
John Hegarty
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Hegarty on Advertising
John Hegarty
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Creative Demons and How to Slay Them
Richard Holman
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Branded Interactions
Marco Spies, Katja Wenger
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Scientific Advertising Format: Paperback
Claude Hopkins, Claude C. Hopkins
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
J Sugarman, Joseph Sugarman, Adweek
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Brilliant Copywriting
Roger Horberry
21 - 40 / 45
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