Advertising

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Positioning The Battle for You

Al Ries, Jack Trout, RIES AL

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Positioning: The Battle for Your Mind

Al Ries, Jack Trout, RIES AL

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A Technique for Producing Ideas

James Webb Young, James Young

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Words that Sell, Revised and E

Richard Bayan

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Advertising : What Everyone Needs to Know

Mara Einstein, Einstein, Mara

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Winston Fletcher

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Brilliant Copywriting

Roger Horberry

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The Adweek Copywriting Handbook

J Sugarman, Joseph Sugarman, Adweek

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Scientific Advertising Format: Paperback

Claude Hopkins, Claude C. Hopkins

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Branded Interactions

Marco Spies, Katja Wenger

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Creative Demons and How to Slay Them

Richard Holman

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Hegarty on Advertising

John Hegarty

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Hegarty on Creativity

John Hegarty

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The Advertising Concept Book: Think Now, Design Later

Pete Barry

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Badvertising

Andrew Simms, Leo Murray

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BADVERTISING

Andrew Simms, Leo Murray

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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Jean-Noël Kapferer, Vincent Bastien

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How Cool Brands Stay Hot : Branding to Generations Y and Z

Joeri van den Bergh, Mattias Behrer

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Persuasive Copywriting

Andy Maslen, Maslen Andy

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Fading London

Helen Cox

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Advertising

Positioning The Battle for You

Positioning: The Battle for Your Mind

A Technique for Producing Ideas

Words that Sell, Revised and E

Advertising : What Everyone Needs to Know

Advertising

Brilliant Copywriting

The Adweek Copywriting Handbook

Scientific Advertising Format: Paperback

Branded Interactions

Creative Demons and How to Slay Them

Hegarty on Advertising

Hegarty on Creativity

The Advertising Concept Book: Think Now, Design Later

Badvertising

BADVERTISING

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

How Cool Brands Stay Hot : Branding to Generations Y and Z

Persuasive Copywriting

Fading London

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