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Market Research

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Market Research

Predictably Irrational, Revised

Dr Dan Ariely
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Hooked

Nir Eyal
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Purple Cow

Seth Godin
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim
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This is Marketing

Seth Godin
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Misbehaving

Richard H. Thaler
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How Brands Grow

Byron Sharp
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3rd Edition Crossing the Chasm

Geoffrey Moore
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Indistractable

Nir Eyal
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Influence, New and Expanded UK

Robert B Cialdini, PhD
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Market Research

Predictably Irrational, Revised and Expanded Edition

Dr Dan Ariely
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Market Research

Superforecasting

Philip Tetlock
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Contagious

Jonah Berger
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All Marketers are Liars

Seth Godin
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This is Service Design Doing

Adam Lawrence
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Emotional Design

Don Norman
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The Tipping Point

Malcolm Gladwell
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The Psychology of Selling

Brian Tracy
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The Paradox of Choice

Barry Schwartz
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Hacking Growth

Morgan Brown
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Subcategories

EkonomijaFinansije i računovodstvoIndustrija i industrijska istraživanjaPoslovanje i menadžmentPravo

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